Piquant nominated in 3 categories at the Digital Media Awards
Piquant is thrilled to announce that our innovative work has been recognised with three prestigious nominations for this year’s Digital Media Awards. Our team’s dedication and creativity have been acknowledged across multiple categories, and we couldn’t be more proud and excited. Piquant has been nominated in the following categories:
Best creative: GASP!
Our bold and imaginative approach to creative content has caught the eye of the judges. Piquant developed an expressive visual identity that emphasised motion design to create captivating moments of surprise. The GASP! logo was designed for flexibility and adaptability, ensuring dynamic expression and movement across digital, print, and environmental platforms. GASP! communications were characterised by a striking colour palette of white, black, silver, and vibrant red, complemented by a dynamic and idiosyncratic approach to imagery that included found images, AI-generated visuals, 3D models, emojis, and professional headshots, reflecting the topics and themes of the conference.
Motion design played a vital role in activating the brand online and during conferences, utilising techniques like 2D animation, 3D modeling, and physics engines to create moments of surprise.
Read more about GASP! here.
Best use of video: IUA Three Minute Thesis campaign
Piquant developed a comprehensive strategy to promote the IUA’s Three Minute Thesis event through a series of engaging videos. Our primary objective was to drive awareness and online registrations for the event, followed by the post-event distribution of the full Three Minute Thesis videos from each contributor.
Each of the 8 nominated students presented their thesis in front of a coloured background, in 1 minute. We asked them about their impact, what their research is contributing to the world, where they hope to progress and why research and education is so important. We filmed on a green screen so we could overlay the students on relevant imagery throughout. The information surrounding the thesis topics were contextualised by way of providing visual content from the students, stock & archival footage. The videos are animated, energetic and in a designed format – to bring order, context and uniformity to the presentation of content throughout the series.
Best technology innovation: Explore Engineering
Our Explore Engineering campaign combined creative content and advanced technology to engage and inspire the audience. This included social-first videos, dynamic GIFs, interactive industry facts, and Q&A sessions. Advanced analytics tools enabled personalised marketing and audience segmentation across platforms like TikTok, Snapchat, and Meta, driving targeted outreach.
The campaign also leveraged innovative formats such as Instagram Reels and TikTok videos to foster community engagement. We worked directly with young engineers to produce engaging and interactive social-first video content in their workplaces, to show young people what it’s really like to be an engineer. Visually, the design was sleek and modern, using vibrant blue colours and dynamic visuals to create a cohesive and engaging identity across digital platforms.
The nominations are a testament to the hard work and ingenuity of the entire Piquant team over the past couple of years. From creative brainstorming sessions to meticulous execution, each project reflects our passion for excellence and our drive to innovate.
“We are incredibly honoured and excited to be recognised in three such significant categories. These nominations reflect the exceptional effort and creativity of our team. We’re proud of what we’ve achieved and grateful for the recognition.”
The Digital Media Awards are renowned for celebrating the best in digital media, and Piquant’s multiple nominations underscore our position as a leading force in the industry. We look forward to the awards ceremony and hope to bring home the gold!
Stay tuned for more updates, and thank you to everyone who has supported us on this journey.
