Bowe Dental | Expanding reach with enterprise digital presence

Introducing Bowe Dental

Bowe Dental is a leading dental practice group expanding with new clinics and a specialist dental surgery. This expansion brought both opportunity and challenge for Bowe Dental. They needed a confident digital presence that could keep pace with growth, showcase the breadth of their services, and build a consistent brand across their expanding network.

Clear structure for patients

With multiple clinics and a wide variety of treatments, it was essential to create a website structure that was intuitive and scalable. We designed streamlined navigation supported by service pages, clinic-specific content, and call-to-actions that make it easy for patients to find information and book appointments. This framework also provides room for the site to grow in step with the business.

Enterprise website

Built on Drupal 10, the new website delivers the scalability, security, and flexibility required for a multi-location healthcare provider. Designed with accessibility and SEO best practices, the platform balances technical performance with a smooth user experience, ensuring patients can engage with confidence while Bowe Dental benefits from long-term digital growth.

Brand and design consistency

We crafted a full rebranding on Bowe Dental's visual identity to ensure a modern, consistent, and accessible look across all touchpoints. All digital assets, signage and print materials now embrace Bowe Dental's unique identity with professionalism and trust, aligning the brand with its growth ambitions.

Authentic media

Professional photography and video capture the people, spaces, and services that make up Bowe Dental. Moving beyond stock imagery, we produced assets that highlight patient care, company culture, and clinical expertise. These visuals enhance the website and provide versatile content for social media, campaigns, and wider communications.

Search-driven visibility

To support Bowe Dental’s growth ambitions, we restructured and optimised their Google Ads account, ensuring each clinic and service was promoted with tailored campaigns. By resolving technical issues, repairing conversion tracking, and aligning ads to specific business goals, we created a search advertising strategy that increases visibility, drives bookings, and supports long-term digital performance

Maximising efficiency through Google Ads

Our localised restructuring of Bowe Dental’s search campaigns turned their account into a high-performing lead-generation engine. During the period from February to May 2026 the campaign delivered 31,364 total conversions, over 5,300 tracked appointment bookings, and 2,400 direct click-to-calls, while increasing overall conversions by 51% quarter-on-quarter against a minimal spend increase of just 1.7% . Average cost-per-click dropped by 18% as the click-through rate rose to 14%, demonstrating how a precision, location-based search restructure can drive stronger patient acquisition with maximum budget efficiency.