CES web design and development
CES | A dynamic, scalable site for global student engagement
Piquant crafted a versatile website for CES English language schools, bridging global agents and students with seamless navigation and optimised content. Addressing CES’s need for an intuitive, efficient, and scalable platform, we delivered a solution tailored to enhance global reach and drive enrolment.
This project delivered a high-performance, globally optimised website that enhanced CES's outreach, supported agents with up-to-date resources, and drove student engagement. The new platform empowers CES's marketing initiatives, boosting its global reputation and enrolment potential.
Audience-Centred Research and Content Strategy
To achieve CES's vision of a globally optimised and high-impact website, Piquant began by conducting in-depth market research and audience analysis to understand the distinct needs of both B2B (agents) and B2C (individual students) users. Through surveys and workshops, we gathered valuable insights into what would make the platform not only a practical tool for agents but also an appealing resource for students considering English studies abroad. This research directly informed our content strategy, which prioritised SEO-optimised course descriptions, authentic student testimonials, and engaging virtual tours, all designed to drive enrolment and establish CES as a top choice for English language learning across Ireland, the UK, and Canada.
Consistent, Scalable Design Using Atomic Methodology
Our design approach was rooted in the Atomic Design methodology, which allowed us to break down the website interface into reusable components or 'atoms'. This methodology allowed us to create a consistent, scalable and cohesive visual identity that would work across different pages and use cases. Throughout the design process, we worked closely with CES through regular workshops, refining key elements such as navigation, multimedia integration and accessibility features to meet the diverse needs of their global user base. The result is a user-friendly, engaging design that is fully mobile responsive, easy to navigate and adaptable for future updates, all of which contribute to a seamless user experience.
Leveraging Technology for Performance and Scalability
From a technical perspective, we used various technologies to improve the site's performance, accessibility and scalability. One of the key innovations was the integration of a Cloudflare Image CDN, which allowed us to cache and deliver optimised images globally, improving load times for users in all regions and minimising server load. We implemented a semi-headless structure using Vue.js and Drupal 10, enabling dynamic aggregate listings with robust search and filtering options. This combination provided CES with a tailored front-end experience supported by reliable, secure back-end technology, ensuring smooth performance and easy access to core information.
Empowering CES’s Marketing and Global Outreach
The new CES website now serves as a powerful marketing tool, seamlessly supporting both agents and CES’s internal marketing initiatives. By integrating a user-friendly CMS, we empowered CES teams with control over its content, enabling quick updates and real-time responsiveness to market needs. The platform's enhanced lead management tools and tracking capabilities also provide CES with valuable data to refine its marketing strategies.
Our design approach was rooted in the Atomic Design methodology, which allowed us to break down the website interface into reusable components or 'atoms'. This methodology allowed us to create a consistent, scalable and cohesive visual identity that would work across different pages and use cases.
