Cuppa for Rehab 2024 Campaign

Rehab Group | Strategic ad management and creative design to stimulate fundraising

Rehab Group's annual coffee morning needed a fresh identity and strategy to boost participation and fundraising. Piquant developed the Cuppa for Rehab concept, creating a unique campaign identity that reinforced the Rehab brand. Our strategic ad management drove exceptional engagement and participation, exceeding campaign targets.

The Cuppa for Rehab campaign achieved an 86% increase in events and a 1080% boost in ad engagement, all with just a 6% rise in ad spend. Discover how Piquant's innovative concept and ad expertise amplified community participation and revitalised fundraising for Rehab Group.

Client collaboration

Rehab Group partnered with Piquant to reimagine their annual coffee morning fundraiser, aiming to increase participation and visibility while reinforcing their brand identity. With growing competition in the charity sector, they needed a fresh, standout campaign that could engage diverse audiences and boost support.

Conceptual approach to campaign identity

Piquant saw this as an opportunity to revitalise the event with a bold new campaign identity. We created the Cuppa for Rehab identity, blending vibrant visuals with the established Rehab Group brand. This approach injected fresh energy into the campaign while maintaining the familiarity and trust of their audience.

Strategic communications and marketing

We developed a comprehensive campaign strategy, including social media content, print assets, and merchandise. Our targeted ad management across Meta platforms drove exceptional engagement, with a 226% increase in link clicks and a 1080% rise in ad interactions. The campaign also expanded participation significantly, with an 86% increase in events and the inclusion of 65 Mr Price stores as hosts.

Bringing the campaign to life

Our marketing team developed a detailed campaign schedule, content calendar and targeted asset list and then collaborated closely with our design team to bring the campaign to life across social and print channels.

Creative print, social and digital content creation

The campaign assets included fundraising packs, bunting, and posters, which were distributed to groups hosting a Cuppa for Rehab coffee morning. By crafting engaging visuals for social and digital channels such as motion graphics, carousels, and info graphics, we elevated the campaign’s identity and inspired audiences to participate. These thoughtfully designed materials contributed to the campaign’s success, achieving low cost-per-click rates on social advertising platforms and driving high engagement.

Exceeding campaign targets and expectations

Through a thoughtful blend of creativity and precision, we supported Rehab Group in overcoming the campaign challenges, delivering a fundraising campaign that exceeded expectations and amplified community involvement.

Client