A Lust for Life: Mindfulness Animations
A Lust for Life | Animations to help students during mindfulness exercises
A Lust for Life’s Schools Programme came to Piquant with a need for engaging visuals to support children who struggle to stay focussed during mindfulness sessions. By visualising guided meditations through animation, Piquant ensured inclusive participation, while reflecting the tone and theme of each lesson.
Our solution transformed the exercises into captivating visual experiences for children, ensuring inclusivity and engagement. The animations were used in national schools across Ireland to support children participating in meditations. This project was selected for the 100 Archive 2021.
The goal of these animations was to capture the theme of each mindful meditation exercise, pulling the student’s focus and encouraging them to immerse themselves in the exercise, accommodating to their comfort levels and preventing distractions from their peers and surroundings. Some children don’t feel comfortable fully closing their eyes during in-class mindfulness exercises, and the aim was to support their inclusion.
Content for young audiences
The primary audience for this suite of videos are children in 1st & 2nd class (6-8 years old) and in 3rd & 4th class (8-10 years old). It was important that the animations we created communicated in a very simple and graphic way, striking the balance between fun animations aimed at children and soothing visuals suitable for mindfulness exercises.
We know that children look upwards at what older children are doing, how they are behaving, and the treatment they receive from peers and adults. They wish to be perceived and treated similarly, eager to appear more ‘grown up’. Because of this, our illustration approach needed to actively cater to each age bracket in a way that was engaging, while not infantilising the students either with a ‘babyish’ visual treatment. The pacing of the animations is reflective of the audio, with movements happening in tandem with what is being spoken about, allowing the audio and visuals to marry seamlessly together.
Impact
A Lust for Life is a multi-award-winning movement that uses content, campaigns, and events to facilitate young people to be effective guardians of their own mind. The animations that we produced were effectively used in national schools across Ireland to support children in participating in mindful meditations.
