Our Daily Bread
Our Daily Bread | A bold brand identity to elevate artisan baking
How do you build a brand with a premium offering that isn’t afraid to have a bit of craic? Our Daily Bread, artisan bakers and farmer’s market-veterans, needed to transform their brand to position themselves as a premium offering within retail environments, while holding onto their larger-than-life personalities.
Our Daily Bread's brand strikes a delicate balance between premium food offering and their playful personality. Supported by expressive illustrations and concept-driven photography, we created a brand that stands out in retail and market spaces, capturing the beating heart of artisan baking.
Our Daily Bread are artisan bakers based in Limerick City, with a deep-rooted respect for their craft and a nose for experimentation. Travelling to markets across the Midwest, they offer classic staples and unexpected culinary delights to satiate their customers curiosity and appetite. We were tasked with developing a brand identity that could disrupt and engage with their audience online and in busy retail environments, while also demonstrating their values and ethos to baking.
Brand system
We developed a lean, monochromatic brand system that would be easy to operate while retaining a sense of elegance and visual impact. The logo, a representation of a smiling sun, is a nod to a bakers early morning start. At its core this is a premium brand that is serious about the art of baking.
Playing with colour
In addition to a refined primary suite, this brand was developed to allow for tonal flexibility through the selective use of colour and playful language. This is best demonstrated in the wide range of illustrations created for the brand. These illustrations, rendered as stickers, are at times fun and frivolous, but can also be used to highlight specific offerings, and act as a novel way to convey the personality of the brand.
Brand activation
In the lead up to the brand unveiling we explored a variety of brand applications, from merchandise, uniforms, vehicle graphics, packaging, and digital assets. Overall this brand system allows these bakers to tell their story in their unique way, whether that’s in a bustling market, competitive retail shelf or on social media.
