A Lust for Life is a multi-award-winning movement that uses content, campaigns, and events to facilitate young people to be effective guardians of their own mind – and to be the leaders that drive our society towards a better future. The A Lust for Life Schools Programme aims to build resilience, increase wellbeing, and enhance the emotional literacy of primary school children. Piquant worked with A Lust for Life to create animations to accompany a series of guided meditations, reflecting the tone and theme of each lesson.
What we did:
- Animated Video Production
- Illustration
- Concept Development
- Storyboarding
CONCEPT DEVELOPMENT — Some children don’t feel comfortable fully closing their eyes during these mindfulness exercises. The goal of these animations is to capture the theme of the exercise, pulling the student’s focus and encouraging them to immerse themselves in the exercise, accommodating to their comfort levels and preventing distractions from their peers and surroundings. The animations also help tailor the videos to be more engaging for the age demographic, as opposed to live video recordings of people or voice actors. Centred around mindfulness and mental health, children will creatively learn about their wellbeing and self-care.
ILLUSTRATION — The primary audience for this suite of videos are children in 1st & 2nd class (6-8 years old) and in 3rd & 4th class (8-10 years old). This age bracket typically tends to look upwards at what older kids are doing, how they are behaving, and the treatment they receive from peers and adults. They wish to be perceived and treated similarly, eager to appear more ‘grown up’. Because of this, our illustration approach needed to actively cater to each age bracket in a way that was engaging, while not infantilizing the students either with a ‘babyish’ visual treatment.
PRODUCTION — The animations we developed communicate in a very simple and graphic way, striking the balance between fun animations aimed at children and soothing visuals suitable for mindfulness exercises. The pacing of the animations is reflective of the audio, with movements happening in tandem with what is being spoken about, allowing the audio and visuals to marry seamlessly together.
