Explore Engineering Showcase Campaign

Explore Engineering | Connecting students & engineers through impactful campaigns

We collaborated with Explore Engineering to promote their 2024 Showcase, engaging students, parents, and teachers through a dynamic, multi-platform campaign. By utilising targeted social media advertising, creative video content, and organic engagement, we drove significant attendance and awareness for the event.

Through innovative social media campaigns and creative storytelling, we reached over 1.5 million people, achieved 425,000 video views, and attracted over 2,000 attendees to the 2024 Showcase, inspiring future engineers and fostering connections across the Mid-West.

Event promotion

Piquant collaborated with Explore Engineering to elevate the visibility and impact of their 2024 Showcase, held on March 7th at Shannon Airport. The event brought together over 60 engineering companies and organisations, offering an interactive and inspiring experience for attendees.

Bespoke content that connected with target audience

The challenge lay in reaching diverse audiences, including students, parents, teachers, and industry professionals, to maximise attendance and engagement. Competing for attention in a crowded digital space required a campaign that was both highly targeted and creatively compelling.

Platform specific video content creation

Piquant transformed this challenge into an opportunity to demonstrate the accessibility and excitement of engineering. Leveraging our expertise in digital marketing and content creation, we developed a robust, multi-platform campaign strategy. This included targeted advertising across Facebook, Instagram, TikTok, LinkedIn, and Snapchat, supported by a suite of bespoke video content featuring young engineers from leading organisations including Analog Devices and Takumi.

Generating results and exceeding targets

The results were remarkable. Our campaign achieved over 4.7 million impressions and nearly 430,000 video views, with a paid reach of 1.58 million, maximising a limited spend budget, through compelling content generating low CPC rates. The campaign drove over 25,000 clicks to the event landing page, significantly exceeding engagement benchmarks. Critically, over 2,000 attendees participated in the Showcase, connecting students and their families with engineering professionals and pathways. The Explore Engineering campaign was been nominated for 'Best Campaign of the Year' at the National Digital Awards 2024.