IADT On Show 2024
IADT | A window into the future of the creative industry
Piquant collaborated with IADT to revitalise the On Show 2024 visual identity, addressing the challenge of balancing creative diversity with cohesive presentation. We developed a flexible system that unifies the student showcase while allowing each unique voice to shine, positioning On Show as a visionary glimpse into the future of the creative industry.
Piquant transformed IADT's On Show 2024 into a dynamic, cohesive experience that celebrates the individuality of each student. Our flexible system brought together the diverse projects of IADT's graduating class, creating a unified showcase that positions IADT as a key player in developing talent for the creative industry.
Institute of Art, Design + Technology Dún Laoghaire (IADT) is Ireland's only institute of art, design and technology with a specific focus on the creative, cultural and technological sectors. On Show is the IADT graduate show that takes place every year in May, which is used to highlight the work of their graduating students. IADT use this event to attract industry attention, increase enrolment and demonstrate their value in the creative education sector.
In order to better reflect the rapidly changing pace of the creativity industry, and IADT's part in it, a new On Show identity was needed with the aim of activating and exciting students as well as the wider Dún Laoghaire community. In collaboration with IADT, Piquant were tasked with the development of a visual identity that brought IADT's community, quality and function together under one roof.
We crafted a vibrant, future-forward system that speaks to the creativity, diversity, and ambition of IADT’s community. We developed an extensive suite of assets including; social media graphics and website content for maximum online engagement, dynamic motion designs for screens across campus and printed maps and easel boards to create an immersive on-site experience.
A system for consistency and flexibility
This new system embraces the variety and multiple aspects of the graduating class and balances that with the need for cohesion and consistency. A system that gives IADT the ability to both unify and be creatively flexible. Grounded by a singular concept; A window into the future of the creative industry.
Creating a logomark with a history in academia
The logo takes inspiration from the academic title format many theses use. For example; Notes on Camp, On the Origin of the Species, On the Shortness of Life. On implies that it is an in-depth analysis and an exploration of subjects, inviting conversation, questions, and discussion.
Design as a window of opportunity
The identity texture is inspired by the refraction of light when interacting with glass. On Show is a window of opportunity for the creative industry and general public to gain an insight into the quality of work being created in IADT. It also features as a window for graduating students to look out towards the world and the future they wish to create.
An identity populated by the graduating class
The concept for the IADT On Show identity is rooted in what graduating students' projects are exploring, questioning and investigating. For this reason we reached out to students to gather their insights and experiences on their final year of their degree. We issued a brief to be circulated amongst the graduating class and the responses gathered were used to generate content to promote and adorn the showcase.
Creating an omnichannel experience
As part of the On Show 2024 identity, Piquant redesigned the IADT On Show website to seamlessly reflect the new visual identity. This digital refresh unified the online experience with the event's identity across social channels and the in-person showcase, offering visitors an engaging, visually consistent journey to explore the creativity and talent showcased by IADT graduates.
