Immigrant Council of Ireland brand development featuring photo of young boy in red and blue

Immigrant Council of Ireland

Established in 2001, the Immigrant Council of Ireland is a human rights organisation and law centre supporting and advocating for the rights of immigrants and their families and acting as a catalyst for public debate and legal and policy change. The Immigrant Council uphold a legal approach and make evidence-based proposals to change or amend Irish law. We developed a complete brand system for the Immigrant Council which included logo design, brand guidelines, photography production, an icon set, editorial design and print, as well as website design and development. Working with the Immigrant Council we developed a tone of voice that echoes throughout all of the council’s branding.

What we did:

  • Brand Development
  • Logo Design
  • Iconography
  • Photography Production
  • Editorial Design Print
  • Information Architecture
  • Web Design & Development
Immigrant Council of Ireland logo design and brand development featuring new ICI logo
Immigrant Council of Ireland Logo graphic design how the logo comes together
Immigrant Council of Ireland logo design and graphic design
Immigrant Council of Ireland brand development centred around this phrase "working for equality"
Immigrant Council of Ireland photography production of woman in blue tones

LOGO DESIGN — By taking the acronym for the Immigrant Council of Ireland, ICI, and turning it sideways we created a silhouette of a person within the C and surrounded it with an equal symbol represented by the two “I”s. After extensive research into this field, we identified a unique colour palette that would separate us from similar agencies. The main palette is vibrant and bold to energise the brand while the secondary palette of softer colours adds warmth and humanity to our communications.

Immigrant Council of Ireland Brand Development brand guidelines for typography, the colour palette, and iconography
Immigrant Council of Ireland photography production, brand development, and logo design with image of young man in shades of blue.
Immigrant Council of Ireland photography production of young woman in blue tones
Immigrant Council of Ireland brand development and photograph of man in sand and blue tones
Logo design and photography production for the Immigrant Council of Ireland featuring a young boy in blue and red.

BRAND IDENTITY — Identifying equality as a keystone of the organisation we developed the tagline, ‘Working for Equality’, and this became the underlying concept throughout the brand. This brand identity is visible across all the Immigrant Council’s new publications and the website.

Immigrant Council of Ireland Editorial graphic design selection of print publications Immigrant Council of Ireland Editorial graphic design of the 2016 Impact Report Immigrant Council of Ireland Editorial graphic design of brochure samples Immigrant Council of Ireland editorial design and print featuring brochure design and branding

BRAND DEVELOPMENT — We applied the new identity to a full suite of media collateral including display signage, stationery set, social media assets, PowerPoint and Word templates, e-vite templates and report templates to ensure consistent brand development across the Immigrant Council’s editorial design and print.

Immigrant Council of Ireland Information architecture & website design blueprints
Immigrant Council of Ireland website development optimised for smartphones
Immigrant Council of Ireland page from the website designed by Piquant
Immigrant Council of Ireland website design and development, some sample pages

INFORMATION ARCHITECTURE, WEBSITE DESIGN AND DEVELOPMENT — The culmination of the rebrand was a new website. Prior to building the site, we worked on the information architecture to best organise the site’s content, structure and navigation. We mapped out a wireframe (a diagram of the principal content types and navigation links) and a sitemap (text diagram with all the content that works like an index) to create a website that users would find engaging and easy to navigate. Developed using Drupal, this website meets the highest web standards and boasts a custom content management system that is streamlined and easy to use.

Immigrant Council of Ireland brand development image of man in blue and red