Established in 2001, the Immigrant Council of Ireland is a human rights organisation and law centre supporting and advocating for the rights of immigrants and their families and acting as a catalyst for public debate and legal and policy change. The Immigrant Council uphold a legal approach and make evidence-based proposals to change or amend Irish law. We developed a complete brand system for the Immigrant Council which included logo design, brand guidelines, photography production, an icon set, editorial design and print, as well as website design and development. Working with the Immigrant Council we developed a tone of voice that echoes throughout all of the council’s branding.
What we did:
- Brand Development
- Logo Design
- Iconography
- Photography Production
- Editorial Design Print
- Information Architecture
- Web Design & Development
LOGO DESIGN — By taking the acronym for the Immigrant Council of Ireland, ICI, and turning it sideways we created a silhouette of a person within the C and surrounded it with an equal symbol represented by the two “I”s. After extensive research into this field, we identified a unique colour palette that would separate us from similar agencies. The main palette is vibrant and bold to energise the brand while the secondary palette of softer colours adds warmth and humanity to our communications.
BRAND IDENTITY — Identifying equality as a keystone of the organisation we developed the tagline, ‘Working for Equality’, and this became the underlying concept throughout the brand. This brand identity is visible across all the Immigrant Council’s new publications and the website.
BRAND DEVELOPMENT — We applied the new identity to a full suite of media collateral including display signage, stationery set, social media assets, PowerPoint and Word templates, e-vite templates and report templates to ensure consistent brand development across the Immigrant Council’s editorial design and print.
INFORMATION ARCHITECTURE, WEBSITE DESIGN AND DEVELOPMENT — The culmination of the rebrand was a new website. Prior to building the site, we worked on the information architecture to best organise the site’s content, structure and navigation. We mapped out a wireframe (a diagram of the principal content types and navigation links) and a sitemap (text diagram with all the content that works like an index) to create a website that users would find engaging and easy to navigate. Developed using Drupal, this website meets the highest web standards and boasts a custom content management system that is streamlined and easy to use.
