The Immigrant Council of Ireland is a human rights organisation and law centre. Supporting and advocating for the rights of immigrants and their families and acting as a catalyst for public debate and legal and policy change. The Immigrant Council uphold a legal approach and make evidence-based proposals to change or amend Irish law.
What we did:
- Brand Development
- Logo Design
- Photography Production
- Editorial Design & Print
- Web Design & Development
BRAND IDENTITY —Identifying equality as a keystone of the organisation we developed the tagline, ‘Working for Equality’, and this became the underlying concept throughout the brand.
We developed a complete brand system for the Immigrant Council which included logo, brand guidelines, photography, icon set and tone of voice.
We then applied the new identity to a full suite of media collateral including display signage, stationery set, social media assets, PowerPoint and Word templates, e-vite templates and report templates.
WEBSITE —The culmination of the rebrand was a new website. Starting with a site map we mapped out a wireframe and ensured that users would find this site to be engaging and easy to navigate. Developed using Drupal, this website meets the highest web standards and boasts a custom content management system that is streamlined and easy to use.