The National Women’s Council of Ireland (NWCI) is Ireland’s leading women’s membership organisation seeking equality between men and women. We worked with NWCI on the branding, design and web development of ‘It Stops Now’, an international campaign managed by NWCI that aims to prevent and combat sexual harassment and violence and build a culture of zero tolerance in third level institutions throughout Europe.
What we did:
- Art direction
- Web Design & Development
The Project — The aim of the ‘It Stops Now’ campaign is to raise awareness of the prevalence of gender-based harassment and violence in third level education and to engage both staff and students in combatting all forms of harassment and violence against women students. NWCI lead the campaign with project partners, the Mediterranean Institute of Gender Studies (MIGS) in Cyprus, the Women’s Issues Information Centre (WIIC) in Lithuania, Rape Crisis Scotland (RCS) and the Women’s Equality Commissioner, Ludwig-Maximilian at the University of Munich in Germany. Each project partner worked with higher education institutions, both staff and students; statutory agencies and NGOs focused on combatting sexual violence and harassment against women.
Identity — We worked with the team at NWCI to create a brand identity that would resonate with students and staff at third level institutions around Europe. We wanted to create a fluid identity that could accommodate serious messages and communicate academic research yet be accessible and reflective of women’s lived experience. As the campaign was to be rolled out over 3 years, the website required a three phase approach with an initial site in place to launch the campaign; a fully developed English language site will go live in 2018, followed by mirror sites in Greek and Lithuanian.
WEBSITE — As the campaign is to be rolled out over 3 years, the website requires a three-phase approach with an initial site in place to launch the campaign; a fully developed English language site will go live in 2018, followed by mirror sites in Greek and Lithuanian. When completed, the tri-lingual website will include a searchable research and publications archive, and news items organised by language and country.