The Covid-19 crisis brought international travel to a halt. As Ireland started to open up for domestic travel, Limerick City & County Council launched the 50 Days of Summer campaign to make sure that residents of Limerick and the rest of Ireland looked towards Limerick with new eyes to discover all it has to offer. Piquant worked to devise and coordinate an organic social media campaign, and managed multiple influencers to spread the message.
What we did:
- Influencer Management
- Social Media Content Placement and Monitoring
- Social Media Graphics
SOCIAL MEDIA CAMPAIGN — We planned and released a detailed native content schedule across the eight-week campaign on Facebook, Instagram, and Twitter. Native content covered a variety of planned messages and initiatives, including promoting the weekly prize launches, individual prizes, and Limerick as a staycation destination.
CONTENT CREATION — We created social media content in the form of a suite of graphics communicating a variety of messages, and sized across multiple platforms.
INFLUENCER MANAGEMENT — We engaged an array of national influencers in order to spread awareness among audiences in a way that was authentic and personal. We worked with Louise Cooney, Chloe Markham, Sarah Hanrahan, Kate Kelly and Niamh Reid. The collaborations showcased the experiences that could be won, with each influencer either participating in experiences and creating content or promoting prizes and bookable experiences through their channels.
PHOTOGRAPHY — We photographed select influencers as they sampled the competition prizes, generating valuable content to be used throughout the campaign, and beyond. We photographed Louise Cooney and Chloe Markham taking part in a variety of experiences such as kayaking, cycling and museum tours.