The LIT Electrical and Electronic Engineering Department offers 13 undergraduate courses through the CAO system and wanted to provide prospective students with key information about the courses to help them decide what they want to study. We worked with the Department and the LIT Marketing Team to create a suite of marketing material including a brochure, iconography, video and photography production and social media graphics to effectively reach out and inform prospective students.
What we did:
- Brochure Design
- Video and Photography Production
- Social Media Graphics
PHOTOGRAPHY — We created a range of imagery showcasing students involved in practical workshops and hands-on creative or technical projects in the college. It was important to showcase the LIT learning ethos of blending theoretical learning with practical application.
ICONS — We created a series of icons and social media graphics for the Department that are relevant to their course offerings across the subjects of Electrical and Electronic Engineering.
SOCIAL MEDIA ASSETS — We designed a suite of social media assets including cover photos and social media graphics for Facebook, Twitter and Instagram.
VIDEO — We produced two Department relevant videos that featured recent graduates in their chosen careers. The videos combined interviews of the graduates, with footage showing them at work, and on-brand LIT graphics. These videos are part of an ongoing ‘For Me It Started At LIT’ series of graduate videos.
PRINTED MATERIAL — While the college prospectus provides information about all of LIT’s offerings, the Electrical and Electronic Engineering Department wanted to communicate to prospective students of the details of their specific courses. We worked with LIT to develop a course card solution, whereby we produced an A5 card for each individual course. The course cards feature an image of a student from the relevant course and provide key information about the course quickly and effectively.