Modulacc - Brand development for sustainable manufacturing
Modulacc | Building a bold new identity for the next 40 years of growth
Modulacc, formerly known as Castlecabin, sought to redefine its brand to reflect a future of innovation and continued excellence. We created a versatile brand system to highlight their high-quality products and better reflect their new name, while preserving the legacy of their previous 40 years.
The new brand was enthusiastically embraced by all stakeholders, with the knock on effect of an increase in recruitment attraction, in what is a competitive hiring market. With a flexible visual identity and a compelling launch video, the new brand expanded its reach and strengthened its presence.
Brand application
We developed a comprehensive brand guidelines document, which outlines the visual and tonal characteristics of the brand, and we have produced a suite of communications content including sales material, social media applications, stationery suite, signage and vehicle livery.
Video content for brand activation
We produced a brand launch video to tell the story of the business name change and to introduce the new brand to customers, suppliers, staff and stakeholders. The video features Modulacc at work and showcases the brand through motion graphics, voice and sound.
Generating impact
The new brand was enthusiastically embraced by all stakeholders, with the knock on effect of an increase in recruitment attraction, in what is a competitive hiring market. The brand launch video content was shared by customers, staff and suppliers increasing the organic reach and impact of the new brand.
