For forty years Castlecabin have been manufacturing temporary and nZeb (Nearly Zero Energy Building Standard) modular buidings for the education, healthcare, and commercial sectors. We were tasked with developing a brand system that would better reflect their new name, Modulacc, their high-quality products and commitment to sustainable and environmental practices.
What we did:
- Brand Development
- Graphic Design
- Motion Design
- Video and Photography Production
BRAND DEVELOPMENT — To reflect the modular and adaptive nature of Modulacc’s offering, we set out to develop a graphic system that could shift, alter and rearrange itself. Using geometric shapes, centred around a simplistic representation of a building, we were able to build a unique and recognisable logo icon that could be expanded into a brand pattern. These assets were developed with digital application in mind, as well as environmental and vehicle applications.
BRAND APPLICATION —We developed a comprehensive brand guideline document, which outlines the visual and tonal characteristics of the brand. These guidelines are crucial for the consistent development of brand communications, including sales pieces, stationery suites, social media application and vehicle livery.
VIDEO PRODUCTION — To punctuate the brand unveiling, we were tasked with developing a video piece that would communicate the renaming and rebranding of the company, while also reinforcing the brand commitments to high-quality design and sustainability as a key priority to their professional practice. This transition needed to be clearly communicated to potential clients, existing clients and internal team members.