“Take the First Step” is Ireland’s campaign to support people who have difficulty with reading, writing, maths or technology to get the help they need. It is managed by the National Adult Literacy Agency (NALA) with support from SOLAS, the State Further Education and Training Authority and Education and Training Boards Ireland (ETBI). We worked with NALA to produce a series of videos that capture the testimonies of adult learners whose lives have been transformed through the Take the First Step programme.
What we did:
- Video and Photography Production
- Concept Development
CONCEPT DEVELOPMENT — We worked with NALA on developing a video concept that could be applied to all videos in the series. In each video we interviewed a learner about their struggle with literacy and how NALA helped them through Take The First Step programme. We produced four videos, featuring learners from the counties of Tipperary, Cavan, Carlow and Waterford. We filmed each learner in their own environment, showcasing how their new literacy skills had a positive and lasting affect on their personal and professional lives.
MULTIPLE VERSIONS OF EACH VIDEO — To maximise reach and publishing opportunities we created multiple versions of each video, including shorter versions for specific social platforms, and regional variations that could be used to reach prospective learners at a local level.
IMPACT — The videos were successfully used by NALA to promote the “Take the First Step” programme offered by their learning centres around Ireland. By communicating personal stories through video, new learners have been motivated to take that first step, and are now availing of NALA’s services to improve their own literacy skills.