ShoutOut - Generation Pride Campaign
ShoutOut | Celebrating Ireland’s LGBTQ+ community through Generation Pride
Piquant partnered with ShoutOut to create Generation Pride, a national awareness campaign celebrating Ireland’s LGBTQ+ community. Through video production, photography, identity design, and strategy, we tackled the challenge of amplifying diverse voices, building visibility, and inspiring engagement.
Featuring eight inspiring ambassadors, Generation Pride became a nationwide celebration of LGBTQ+ voices. Through powerful storytelling, photography, and design, the campaign amplified diverse experiences, turning community stories into a unifying national movement.
Celebrating Ireland’s LGBTQ+ voices
ShoutOut, Ireland’s national LGBTQ+ youth organisation, wanted to highlight the contributions of trailblazers, raise awareness of their work, and inspire a new generation to engage with the LGBTQ+ community. The goal was to celebrate legacy while connecting with younger audiences across digital platforms.
Amplifying diverse stories across the nation
Reaching and engaging Ireland’s LGBTQ+ community posed a challenge. ShoutOut needed a campaign that could capture authentic voices, celebrate identity, and be visually striking and shareable. Engaging eight high profile ambassadors from the LGBTQI+ community, we created a multi-layered, story-driven campaign that placed ambassadors at its heart.
Bringing Generation Pride to life
We created videos for each ambassador, a hero campaign video, and high-quality photography to capture authentic moments. Our approach to the video production was to create a colourful, fun, moving scrapbook, full of real moments, laughter, pride, and honest reflections. Our design team developed a flexible campaign identity inspired by a yearbook aesthetic, including social media templates and digital assets. Alongside this, we created the content calendar and campaign strategy to ensure maximum reach and impact across platforms including Instagram, TikTok, and YouTube.
Impact and legacy
Generation Pride successfully amplified Ireland’s LGBTQ+ voices, celebrated the people shaping the community, and raised awareness of ShoutOut’s mission. The campaign created a visually cohesive, inclusive, and highly shareable experience, inspiring engagement nationwide.
