What we did:
- Art direction
- Web Design & Development
Collaboration — We collaborated with students from Limerick School of Art and Design (LSAD) to create a logo and brand identity for the new international film studio based in Limerick. Working with Troy Studios, we developed an identity design brief and then set about presenting a series of workshops to the final year Visual Communications students in LSAD.
Developing an Identity — Moving on from initial sketches on the day of the workshop, we rolled out the identity based on the concept of naturally occurring patterns in the area as represented by a single line. This line permeates through the whole identity and goes on to form the logo, the iconography and the bespoke font we created for Troy Studios.
Way Finding System — After a series of visits and consultations with Troy Studios, we noted that a big part of the studio’s identity was to make sure that visitors could find their way around the massive building. This dynamic identity serves as a way finding system as visitors follow the colour coded lines around the building.
Showcasing A film studio — We created a video, a series of photos, a brochure and developed a website for Troy Studios that serve to offer the viewers information about the unique facilities available at this state-of-the-art studio.