Workvivo Content Creation
Workvivo | Delivering dynamic content to elevate their global brand
Workvivo needed a wealth of dynamic content to support its rapid growth and global communications. Piquant created a suite of targeted digital ads, videos, and photography that highlighted the platform’s strengths, to drive engagement and build brand recognition across multiple channels.
Through a deep brand discovery process, Piquant developed a targeted content creation concept for Workvivo. We crafted a suite of multi-channel assets, including motion graphics and photography, that captured the essence of their platform.
Elevating the employee experience for everyone
Workvivo strives to improve the working experience of every employee on the planet. To that end, their employee experience platform elevates and measures internal communication, engagement and recognition. Workvivo now has 200 million global users, a workforce of 200 and in April 2023, was acquired by Zoom. Their platform caters for organisations with 150 employees or more. Notable clients include Ryanair, Amazon, Bupa and Virgin.
As a fast-paced SaaS provider in a growth period, Workvivo’s marketing team needs a large bank of content to service their global communications channels, both externally and internally. We worked with Workvivo to produce digital ads, social-first video content, and photography celebrating their platform, communicating a strong brand presence, and allowing customers to see themselves in the brand.
Brand Discovery
We undertook a brand discovery process to gain a deep understanding of the landscape and challenges in the context of crafting a targeted, effective, and efficient paid ad campaign for Workvivo. This process equipped our team with invaluable understanding of the Workvivo product, brand and positioning.
Ad content for multiple channels
We produced an extensive series of ad content for Workvivo that highlighted the software functions while showcasing the client experiences and Workvivo team. The content included motion graphics, still assets and social-first video content. We also produced a bank of photography working with actors and the Workvivo team to showcase their app being used in the workplace.
Impact
Our work with Workvivo resulted in an extensive suite of on-brand content that was integrated across their internal and external communications. The photography and video content we produced was delivered to their marketing team to elevate their brand, drive lead generation and enhance brand awareness across all marketing channels.
